At YellowCo., our mission is to transform businesses by integrating strategy with consciousness intelligence, creating sustainable, impactful results. We believe in balancing financial performance with purpose, empowering organizations to thrive in complexity while fostering positive change for people, communities, and the planet.
At YellowCo., we believe every organization has a unique potential to create meaningful impact. When this potential is aligned with purpose and guided by consciousness, it leads to transformation that goes beyond conventional success. We envision a world where businesses are catalysts for systemic transformation, thriving by aligning profitability with purpose. In this future, organizations embrace resilience, foster innovation, and lead with a commitment to sustainability, collaboration, and purpose-driven impact.
At YellowCo., our values are the foundation of every decision we make. They reflect our commitment to helping businesses achieve tangible results while fostering long-term, meaningful change. These principles guide our approach, shape our strategies, and ensure our impact extends across all levels of an organization.
Strategies that align progress with authenticity and measurable results.
Inclusive partnerships that foster engagement and shared ownership.
Regenerative practices for lasting social, environmental, and financial impact.
Strategies that align progress with authenticity and measurable results.
Inclusive partnerships that foster engagement and shared ownership.
Regenerative practices for lasting social, environmental, and financial impact.
YellowCo. was founded by Fernanda Cobos, a visionary Latina executive with over 20 years of global leadership experience in finance, operations, and business transformation.
Fernanda has held senior leadership roles at some of the world’s most influential companies — including Google, Lenovo, Motorola, and Natura — where she led strategic initiatives that blended efficiency, innovation, and purpose.
As a Global Senior Director based in the U.S., she:
Her journey — as a Latina woman breaking barriers in global executive leadership — has earned her multiple international awards in business innovation, financial strategy, and conscious leadership.
Fernanda believes that businesses are living ecosystems — capable of extraordinary impact when strategy, purpose, and consciousness intelligence are aligned.
Her vision for YellowCo. was born from a deep calling to integrate:
“True transformation happens when strategy meets soul — when results reflect both performance and meaning.”
Fernanda stands out for her rare ability to unite strategic clarity with human insight — empowering organizations to:
Whether co-creating innovative strategies or guiding systemic transformation, Fernanda embodies the YellowCo.
mission: to deliver sustainable growth through actionable strategy and conscious leadership.
While Fernanda is the driving force behind YellowCo.’s vision, we believe that true transformation happens through collaboration and meaningful connections. That’s why we work with a trusted network of partners—including consultants, facilitators, and leading experts—to create integrated solutions that amplify our capacity for impact.
Each partnership is thoughtfully curated to reflect our commitment to operational excellence, sustainable growth, and purposeful leadership. Together, we form an interconnected ecosystem where every collaboration contributes to empowering organizations to thrive consciously and sustainably in an ever-evolving world.
True success is not measured by numbers alone. It is reflected in empowered people, high-performing organizations, and a planet restored. It happens when strategy aligns with purpose, when innovation creates value beyond profit, and when leaders blend vision with heart to drive sustainable growth.
At YellowCo., we see businesses not as static systems but as living ecosystems—dynamic, purposeful, and filled with untapped potential to generate meaningful impact. Our work brings clarity to complex challenges, aligning operational excellence with purpose and unlocking opportunities to shape resilient and thriving futures.
The world is evolving faster than ever, presenting challenges that are systemic, complex, and deeply interconnected. Within this complexity lies opportunity: a chance to lead with integrity, to innovate with intention, and to create a future that balances financial performance with enduring impact.
Talk to us about your current moment, your challenges, and what you truly want to transform.
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Inclusive partnerships that foster engagement and shared ownership.
Inclusive collaboration is at the heart of lasting change. We empower leaders and teams to co-create solutions that resonate across the organization.
Fostering shared ownership and engaging diverse perspectives to drive sustainable outcomes.
Regenerative practices for lasting social, environmental, and financial impact.
Sustainability is more than a goal—it’s a mindset that shapes every decision. We aim to regenerate, restore, and innovate for a thriving planet and society
Embedding sustainable practices into strategies that deliver long-term profitability and environmental impact.
Trust-centered leadership that inspires collaboration and growth.
True leadership is rooted in empathy and emotional intelligence. We create cultures where trust, respect, and inclusion inspire success.
Empowering leaders to connect authentically, prioritize team well-being, and foster collaboration.
Agile approaches to turn challenges into opportunities.
Agility and resilience are essential for navigating uncertainty. We transform challenges into opportunities for reinvention and growth.
Designing systems and strategies that enable organizations to adapt and thrive in evolving landscapes.
Decisions that resonate throughout the ecosystem, creating value at every level.
Every decision can create a ripple effect of positive change. We embrace systemic intelligence to drive impact across ecosystems.
We align operational excellence with purpose to generate measurable value for all stakeholders.
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